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Website Internationalisation and SEO
You have a website and it's doing well in Ireland or the UK but you want to extend into other markets - how do you do this?
Here are the basic principles for SEO in different countries:
1. It is very important to get backlinks from country specific domains e.g. Canada (.ca ) so Register your site with Canadian Directory sites.
2. To effectively target different countries you need to almost always to different sites on TLDs (top level domains) that match that country. So if you want to target the France and the UK, have one .fr site and one UK site on the co.uk and make sure your content is localised for that market.
3. You would need to have the content of your website written in French, Spanish, German etc as auto translators don't actually localise your content.
Its a good bit of work and having a links strategy in place on high ranking suitable directories in your target market is essential.