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€2500 Website Design Grants Ireland - Online Trading Vouchers

otvI was recently at the Local Enterprise Office (LEO) and they have Website Design Grants available called "Online Trading Vouchers"

What is an Online Tading Voucher?

...a scheme which will pay up to 50% of your development costs up to a maximum value of €2500

As more and more people spend online the Irish government recognise that less than a quarter of Irish business currently use e-commerce systems and 70% of online sales go to overseas markets.

There is an urgency to get Irish business to trade more online and keep the business in the country.

They wish to get a further 2000 business online and the Online Trading Voucher is a scheme which will pay up to 50% of your development costs up to a maximum value of €2500

The scheme is open to counties CORK/DUBLIN/KERRY/LOUTH/SLIGO/WATERFORD 

What the web design grant vouchers can be used for:

  • IT consultation;
  • Development or upgrade of an e-commerce website;
  • Implementing Online payments or booking systems;
  • Purchase of Internet related software;
  • Purchase of online advertising (this purchase cannot make up any more than 30% of approved Voucher costs and can only be drawn down in one payment phase);
  • Developing an app (or multiplatform webpages);
  • Implementing a digital marketing strategy i.e. Social media marketing;
  • Consultation with ICT experts for early stage adopters of online strategy;
  • Training/skills development specifically to establish and manage an on-line trading activity.

On Target can help you with all of these.

How can I get more information?

For more information please docxdownload the application form422.96 KB and then give us a call

Alternatively talk to Lisa in the Kerry Local Enterprise Office

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New website tutorials pages!

It's finally here! a project I have been meaning to do for aaaaaggggeeeesssss!

I have setup a section for tutorials on editing and managing your website.

Some of my previous blog articles have now been moved in there so you can find useful tutorials to help you get more out of your site.

Here is a link to the website tutorials page! Please let me know if you want to see anything else in here.

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Responsive Website Design - fits PC Ipad Tablet or Smart phone

Responsive Web Design - PC Tablet Ipad MobileIt's amazing how quickly things change in the world of webdesign. In the good old days I could design for one screen size only but now a website has to fit on lots of different devices and platforms - a "one size fits all" approach. Here at On Target Web Design I have been keeping up to date with the latest technology and have been developing "Responsive Websites" that automatically resize to fit perfectly within the device it is being viewed on. This greatly assists the user in finding the content quickly without having to do funky resize actions with thumb and forefinger! Considering that 15-20% of all website traffic is from mobile alone it is essential your website can respond. To test the responsive design in action try loading and resize your screen - you can see how the website neatly stacks up as the screen gets narrower down to iphone size Contact me today to discuss your project or upgrade your existing site to a responsive site!

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We're hiring!

On Target Web Design is looking for web designers with solid php / mysql / css and graphics experience.

An ability to work to tight deadlines and a positive attitude is a must.

Please submit CV including:

  • Name and Address
  • Education 
  • Relevant employment.
  • Experience of open source Joomla CMS (ESSENTIAL) / Wordpress Blog (DESIRABLE) systems and Examples of work.
  • Interests

All CV's please submit by email with following details (so it doesn't go to spam)

To: info'at'

Subject: Web Designer available "On Target Web Design"

Successful candidates may be called for interview / phone interview.


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The Google Penguin update and how it affects your website.


  • Don't overload you'r title with too many keywords
  • Did you see a drop in your traffic after 24th April 2012?
  • Leave 10 to 20 percent of the website pages un-optimized with short title tags
  • Avoid excessive or unstructured internal linking structure



In March, Google’s Matt Cutts announced that the search engine was working on a major algorithm change designed to penalise over-optimized websites. Then, on April 24, as the industry was still recovering from the Panda 3.5 and 3.6 updates, Google launched the Penguin Update, shaking nearly 3 percent of search queries.


What is Penguin?

The Penguin update is Google’s latest attempt to track and penalize illicit webspam techniques, such as keyword stuffing, link schemes, cloaking, and many others. Penguin also targets sites that openly violate Google’s quality guidelines.


How is it different from the Panda updates?

The Panda algorithm focuses on punishing sites with low-quality content, such as content farms. While Google has always been on the lookout for webspam, the Penguin update is the company’s most advanced weapon against such “black hat” practices.


Were you Hit by Penguin?

It depends. If you’ve seen a major drop in your search-related traffic from Google right after April 24, you were most likely affected by Penguin. Life after Penguin Unfortunately, Google hasn’t revealed the specific signals it uses to regulate websites under the new change; however we have a few ideas on the practices that Google considers webspam or over-optimization. In addition to following Google’s quality guidelines, start with fixing any issues brought to your attention by Google either via a message in Google Webmaster Central or an email about spam activity. It’s also possible Google is targeting sites with too many repeated keywords within the anchor text of their links. Avoid this problem by not repeating a keyword more than 20 percent in the anchor text of overall backlinks. Tools such as SEOMoz Open Site Explorer and Majestic SEO can be used to find the anchor texts (and their numbers) that are being used on any site. Usually a company's name and/or URL should have the most anchor text links and when a keyword features more, it looks unnatural, or over-optimized. We also believe that Google might be comparing sites for particular keywords and industries. Sites with more links than average might be penalized as over-optimized webspam. Another webspam technique to avoid is creating too many pages featuring keyword rich content, and keyword rich title tags. Try leaving around 10 to 20 percent of the website pages un-optimized with short title tags.

Finally, stay away from an excessive or unstructured internal linking structure. Regardless of whether you were purposively spamming to gain ranking in the organic results of search engines, one thing’s certain: you will need to remove spam from your website if you want to bounce back from the Penguin update.


Article by Pierre Zarokian

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On Target Web Design LTD

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